With hours remaining before the commencement of Apple’s “Awe Dropping” event, which is scheduled on September 9, 2025, the anticipation is palpable. People expect the next generation of devices will be the focal point of the Iphones. Industry insiders claim the lineup will include the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and the highly anticipated ultra-slim model, the iPhone 17 Air.
With the recent release of the Galaxy S25 series from Samsung, Apple is challenged as the S25 focuses on excelling in both performance and innovation.
The Objective: Defeating Samsung’s Galaxy S25 series.
The Galaxy S25 series from Samsung is the latest in line to boast superior displays, cameras, and artificial intelligence. It is imperative that Apple remains dominantly competitive, so the iPhone 17 is expected to consist of innovative changes rather than small improvements.
Here are the four most crucial upgrades Apple fans are hoping to see:
1. All Models Now Have High Refresh Rate Displays.
With Pro models having ProMotion technology for years, Now for the iPhone 17 Apple is releasing 120Hz refresh rates on all models. 60Hz display surely won’t cut it by 2025 with competitors offering smooth scrolling and responsiveness across the entire lineup.
2. Improved Telephoto Cameras for All.
Optical zoom has always been the top-tier zoom feature available only for the Pro Max models. Unlocking optical zoom for all iPhones would improve the overall photographic capabilities for users without having to spend on the highest priced device.
3. More RAM for Efficient Multitasking and AI Enabled Functions.
With Apple aggressively pursuing on-device AI capabilities, more RAM is essential. The iPhone would be better equipped to handle future AI advancements and multitasking on 12GB rather than 8GB.
4. A Revolutionary New Chip.
The next-gen A19 chip should do more than just provide incremental speed increases. It should give substantial increases to efficiency, AI processing, and graphics performance. This would make the iPhone 17 the world’s most powerful smartphone.
Centerpiece of Attention: iPhone 17 Air
The most anticipated device for this event is almost certainly the iPhone 17 Air, which is rumored to have a max thickness of 5.5 mm, making it the thinnest iPhone yet. Ideally suited to users who want a device of maximal elegance, it is rumored to have a lightweight body that houses a 6.6 inch screen.
Its ultra slim profile also comes with trade-offs, such as the lesser battery and camera configurations than the Pro models. This makes it more interesting for users who prioritize aesthetics, but lacks for users who want a more capable device.
- Anticipated New Features for the Pro Models
- As for the iPhone 17 Pro and Pro Max, they’re rumored to be the true powerhorses of the lineup. They are said to incorporate
- unmatched 8× telescopic zoom
- 8K recording from the front and rear cameras simultaneously
- more efficient cooling for improved performance during gaming
- more scratch resistant anti reflective glass
- up to 12GB RAM for advanced multitasking with new AI from Apple.
These improvements would easily compete with Samsung’s flagship devices, thereby appealing to users willing to pay more for premium devices from Apple.
Beyond 2025: Apple’s Long-Term Strategy
According to people from the industry, the significance of the event is not only focused on the iPhone 17. Some say that Apple is trying to build a foundation for the next three years, with the first deadly foldable iPhone expected to be released in 2026 and the iPhone 20, speculated to have a revolutionary curved ‘liquid glass’ exterior, set for release in 2027.
That is a clear indication of Apple trying to project their vision to not only 2025, but the entirety of the next era of mobile tech.
Opinion from the World
All the talk that the iPhone 17 is receiving has split Apple fans and haters, and certainly not all the talk is negative. One enthusiast in technology said:
“This year, Apple needs to remind us why we fell in love with the iPhone in the first place. It’s not just about faster chips or prettier screens—it’s about creating a device that feels truly magical.”
This idea goes to show how people are tired of slow technology advances and are ready for the next leap.
Conclusion
In recent years, it seems that Apple Event 2025 is highly anticipated compared to other releases, as iPhone 17 series is expected to come with sleek new features. Apple has many competitors, and a release with the perfect balance of technology and sleek design is highly anticipated.
How Apple is going to use the tagline ‘Awe Dropping’? Will it be able to drop the next revolutionary technology or only come out with what others have been releasing for years?